In researching fake vape cart brands and counterfeit knock-offs of genuine cart brands, we frequently discover ourselves going to some quite weird corners of cannabis culture. But the Runtz story, with out a doubt, is one particular of the most confusing rabbit holes we’ve ever dived into. We could fill a documentary just with a Runtz case study.
Let’s get ideal to the initial point:
There is no controlling or regulating business we can discover. Not a dispensary. Not even one particular of these life-style brands promoting Tshirts. The complete brand is conjured out of thin air. The packaging is for sale anyplace and everywhere:
Notice that the Runtz cart packaging frequently crosses more than with other fake or ripped-off brands. We’ve noticed mutations of “Chronic” and “Gruntz,” but much more than that, Runtz packages have a tendency to pop up in the identical web page with other fake / rip-off brands we’ve covered just before: Jungle Carts, Dank, and Cookies. Something goes, it appears.
There’s also lots of flower bag packaging and even canisters with the Runtz brand:
Brand Evaluation: Runtz is just packaging
The official name “Runts” is a fruit candy brand owned by Nestlé. Note the ‘s’ in the spelling. The Willy Wonka brands of candy had been also licensed by Nestlé, straight from British author Roald Dahl, of Charlie and the Chocolate Factory fame. Right here is an instance solution from the genuine life candy business:
In the Runtz packaging, you can see the components of the Wonka design and style with the whimsical font and the hat produced well-known by the late Gene Wilder’s character. Certainly, the Wonka candy line also runs brands like Nerds. Are there Nerds carts also?
You bet your sweet bippy! In truth there’s a entire Wonka cart factor out there also:
Nonetheless going with the identical hat. Seriously, guys, what did Gene Wilder do to you?
Of course, there is no way that a industrial business could get away with this with out Nestlé suing them into subsequent century.
The fake calling out the fake!
We discovered a web page calling out a fake Runtz brand. They claim to speak for the “real” Runtz brand. It even says “we know the owner and creator of the Runtz brand.” They hyperlink to an Instagram web page for “@runntz,” purported to be the genuine supply of Runtz brand packaging. This is what we discovered:
Didn’t we just mention Cookies? And there’s “Chilly Wonka” now. Leave Gene Wilder alone!
At this point, this is one particular of the mother lodes of fake cannabis branding. It is like one particular of these conspiracy theories that ties all the other conspiracy theories with each other.
“Runtz” was initially a cannabis strain
Runtz is the name of a hybrid bred from “Gelato” and “Zkittlez.” Fake vape cart packaging tends to latch onto these names and slap them onto every single cart and label, even if it tends to make no sense. There’s even just a #runtz hashtag on Twitter, popping up on the types of posts that spin the hashtags for every single random fake vape cart brand.
So that tells us a thing about what’s going on. What is taking place is a counterfeit “brand” comes out, then other counterfeiters copy that, and it just goes about.
There’s just one particular factor left we’d like to ask…
Does anyone essentially personal the copyright to the Runtz T shirts, at least?
Since we discovered a Runtz.com, an Etsy retailer, and dozens much more outlets for random Runtz-branded merchandise and none of them look to be the definitive owners of the brand either.
The Runtz brand is hunting for an owner…
Have you encountered Runtz items out there in the wild? What else is out there? Anyone from Gene Wilders’ estate or Nestlé care to weigh in?
We’d appreciate to hear from you in the comments beneath or in our forum!