United Talent Agency has teamed with cannabis way of life brand Leune to help UTA’s exclusive music showcase series U Must Hear This. Increasing R&B artist and UTA client iyla will execute at the 1st showcase of the collaboration Thursday (Aug. 15) at the Sonos Penthouse in Los Angeles.
U Must Hear This is an invite-only series that hosts emerging artists at intimate spaces that have been converted into music venues.
“We are striving to curate a one of a kind atmosphere that brings men and women across unique inventive fields with each other and makes it possible for them to connect with our talent on a deeper level,” mentioned Vanja Primorac, an executive in UTA’s Music division and founder of the showcase series in a statement. “U Must Hear This is considerably extra of an experiential occasion than your common music showcase. We are bringing the artist’s vision to life and providing them a platform to introduce themselves to a totally engaged audience.”
This evening’s functionality will see iyla execute songs from her debut EP War + Raindrops at the showcase. The singer-songwriter earned a spot in YouTube’s prestigious annual Foundry international artist improvement system earlier this year.
“Leune is thrilled to operate with UTA to amplify emerging talent although elevating the conversation about cannabis,” mentioned Leune founder and CEO Nidhi Fortunate Handa in a release. “Creativity and self-expression are central to the ethos of Leune. The chance to shine light on new artists is in excellent alignment with LEUNE’s commitment to the inventive culture in Los Angeles and beyond.”
Published: August 16, 2019